All your employees know WhatsApp, most of them use it… and that may be precisely your biggest problem when considering its use at a corporate level. In our first study on Unified Communications and Collaboration in LATAM, presented a few months ago, we were able to verify that the use of WhatsApp among workers of large companies…
WhatsApp for customer service As we have seen when reviewing the history of this platform , in its first experiences WhatsApp opted for a reactive use of WhatsApp Business, that is, that the client or end user is the one who initiates the conversation. WhatsApp is, above all, an instant messaging tool, and although information…
What are pre-approved WhatsApp templates for? The templates of WhatsApp messages are designed to send reminders, notifications and personalized updates to customers who have previously provided their consent to the mark to start conversations with them. Each company can have up to 250 different templates (expandable, upon request, to 1500). Unless the user has taken…
In 2018 one of the co-founders of WhatsApp, Jan Koum, decided to leave the company due to discrepancies over the plans of the parent company (Facebook) to integrate the data of WhatsApp users with other group products. (Goal). This movement, together with other controversies about privacy and data protection that have historically persecuted Facebook, motivated…